Day One gives your new store the email foundations to turn first-time buyers into regulars.
52.5%
Average open rate across all clients
$50m
Tracked email sales as an agency
10 years
Email marketing experience
Trusted by growing brands and global organisations.
OUTSTANDING STORES DESERVE OUTSTANDING EMAIL.
Make the next order happen.
Paid ads bring people to your store. We create emails that bring them back.
Earn their attention.Look unmistakably like you.
Build the relationship.Give them a reason to stay interested.
Create regulars.Turn one purchase into the next.
YOUR ONGOING EMAIL PARTNER
That’s email taken care of.
There’s a particular relief in knowing something important is in good hands. The next campaign is planned. The copy sounds like you. Someone is checking what’s working and making it better.
You can get on with your day knowing your customers are still hearing from you.
A little from you. A lot off your plate.
You keep us close to the business.
Share what’s coming up, what customers are asking and what matters this month. Review the plan and creative so it stays true to your brand.
We take it from there.
Planning, writing, design, building and scheduling. We look after the campaigns, improve your flows and keep an eye on performance.
You know where things stand.
A clear view of what’s going out, what we’re learning and what we’re doing next. You stay involved without having to manage every send.
THE WORK
Proof in the inbox.
CASE STUDY 01 / COFFEE CONNECTION
Make the emails worth opening.
In 2021, Coffee Connection sent an email every few weeks, with no consistent creative identity. We segmented the list, then built a playful, recognisable campaign strategy that gave people more reasons to return.
20% → 50%Opens in 3 months
2× each yearEmail-attributed revenue, 2021–2026*
The difference: Relevant audiences, a stronger visual voice and emails customers can enjoy between orders.
“With Justin’s help, our customer retention rate has grown from 20% to over 45%, and our email open rates are consistently above 50%. He’s clear, strategic and easy to work with.”
Holly Young · AdRamen On working with Justin at You, Again
See the full recipe email*Client-reported figures. Email attribution is a platform measure; other activity may also influence sales.
CASE STUDY 02 / GUERNSEY FLOWERS · OUR OWN STORE
Stay in mind until they need flowers.
We acquired Guernsey Flowers and changed its email from frequent discounts to founder-led stories, thoughtful segmentation and a distinctive creative identity.
23% → 56%Opens in 3 months
30% → 48%Returning customers in 9 months
47%Revenue attributed to email
1% / monthCurrent list growth
The Valentine’s example: Premium product storytelling, urgency and clear calls to shop, without discounting. Store sales for Valentine’s 2026 rose 50% versus 2025 across the full campaign.
See the full Valentine’s emailOur store’s figures. The 50% uplift is store-wide and reflects the full campaign, not this email alone.
Your brand has its own way of being remembered. Let’s make email part of it.
FROM THE DASHBOARD
Good emails. Real results.
Two snapshots of email at work. Client names kept private.
FAST GROWING GIFTING COMPANY
↑35% email revenue, year on year.
£50,287 in email-attributed revenue — 33.87% of total store revenue.
1 February–16 March 2026 Compared with the same period the previous year.
Email-attributed revenue reported by Klaviyo. These are individual client results, not a forecast.
SMALL BEGINNINGS. PROPER FOUNDATIONS.
Ready from day one.
Get the basics working. Then keep the conversation going.
DAY ONE.
Your first email foundations.
The essentials for a brand-new store, set up with your brand and voice at the centre.
Email platform setup & store connection
Signup form to start building your list
Branded welcome sequence
Abandoned checkout flow
Reusable email template & practical handover
£1,500
ONGOING.
Keep building the relationship.
A creative partner to keep your email consistent, useful and worth opening as your store grows.
Monthly campaign planning
Email copy, design & production
Welcome & checkout flow improvements
Audience segmentation & testing
Performance reporting & next steps
From £1,000/month
THE HUMAN BEHIND THE EMAIL
Oh, hi. I’m Justin.
I’m Justin Tagg, founder of you, again. I’ve worked in email marketing for over a decade and as a brand storytelling consultant with Visa, the Premier League, FIFA and hundreds of startups.
At you, again, I oversee a hand-picked team of freelancers. Together, we build email strategy and creative that feels true to your brand — and gives customers a reason to come back.
NICE TO SEE YOU, AGAIN.
Your first customer. Your first regular.
Let’s start something they’ll want to come back to.
