FOR MEMBERSHIP & SUPPORTER ORGANISATIONS

Keep more of
your members.

We build the connection that gives people a reason to stay.

Distinctive storytelling. A community that feels involved. An email programme that helps you retain more members and supporters.

Email can be many things. But it should be you.

See the difference

A welcoming community of illustrated characters gathering together

TrustsSanctuariesCharitiesMembership organisations

Community members coming together to share stories

THEY CHOSE TO CARE.

Give them a reason
to keep caring.

Membership starts with a decision.
Staying comes from a connection.

Your organisation has stories worth telling. People doing extraordinary things. A community that has chosen to be part of it.

We help you bring those things into the inbox, so people feel involved between appeals, events and renewals. Familiar voices. Stories that keep unfolding. A reason to see what happens next.

THE YOU, AGAIN APPROACH

Turn updates into
involvement.

An ongoing story your members feel part of.

We get to know your organisation and your community, then create a distinctive email programme that gives people a reason to care and a part to play.

They see what their support makes possible, get to know the people involved and help shape what happens next.

RECLAIMING
SPACE.EMPTY BUILDINGS. FULL OF POSSIBILITY.

Meet Reclaiming Space, our fictional charity bringing empty buildings back into use.

Let’s show you the difference between the way membership organisations usually communicate and the connected experience we would create for you.

BEFORE / THE WAY IT’S USUALLY DONE

The predictable
newsletter.

A month of news in one email.

A familiar newsletter: an image, organisational updates and some links.

It tells members what happens, but it doesn’t involve them in the story.

From updates to involvement.

AFTER / THE YOU, AGAIN APPROACH

One purpose.
Three reasons to stay connected.

Same charity. Different days. One story your members have a part in.

01 / THE CAMPAIGN

A shared achievement.

A visual chapter in an ongoing mission. Your support made this happen. Here’s what comes next.

Alex, we did it. The doors are open.

Reclaiming Spacehello@reclaimingspace.example
to Alex

Tuesday

Sunlight filling a beautiful empty church interior

RECLAIMING
SPACE.EMPTY BUILDINGS. FULL OF POSSIBILITY.

We did it.

One more empty building.
Now full of life.

This is the Alexandra Street chapter.

Read the full story

Hey Alex,

Thank you so much for everything you’ve done. Together, we’ve reclaimed another building as part of our mission.

Today, the doors on Alexandra Street opened as a food bank. Shelves filled. Kettles on. Neighbours helping neighbours.

Your support helped make this happen.

Next week, you’ll meet Maya. She can tell you what this place means far better than we can.

The Reclaiming Space team

02 / THE PEOPLE

A story with a face.

The same project, through one person’s eyes. A familiar story becomes a personal connection.

Alex, can I tell you my story?

Maya at Reclaiming Spacemaya@reclaimingspace.example
to Alex

Thursday

RECLAIMING
SPACE.THE PEOPLE INSIDE THE PLACES

Illustrative stock portrait for Maya’s video story

MAYA’S STORY 02:14

A PLACE IN MY LIFE / 01

“It’s more than
a food bank.”

Hi Alex, Maya here.

I wanted to tell you my story, and how the new food bank on Alexandra Street has changed my life.

The first time I walked through the door, someone asked my name. The next week, they remembered it.

Having somewhere to turn matters. Feeling like you belong matters, too.

Watch my story

Thank you for being part of it.
Maya

03 / THE CONVERSATION

A real invitation.

No campaign graphics. Just a personal note, a question and a chance to shape what happens next.

A quick question from Commercial Road

Sam · Reclaiming Spacesam@reclaimingspace.example
to Alex

Saturday

Hi Alex,

Sam here, founder of Reclaiming Space.

I’m at 15 Commercial Road, where we’ve started the clean-up for our new youth music venue. There’s dust everywhere, the kettle’s on a box, and I’m excited.

There’s room for one more thing. What should we build?

Click your choice, or hit reply with your own idea. We’ll build the most popular option next.

This is your community. You should have a say in what happens here.

Sam
Founder, Reclaiming Space

P.S. I’ll send you the results next week. And hopefully a photo with a little less dust.

You’re receiving this as a Reclaiming Space supporter.
Unsubscribe

“You voted for the café. Let’s show you the plans.”

The next instalment picks up the conversation. Your readers’ replies, questions and ideas become part of the story.

Illustrative email designs for a fictional charity. The people, stories and video preview are examples, not a client campaign. Your programme would have its own idea, voice and formats. Photography: cottonbro studio and Alexandra Irimia / Pexels. The poll is an interactive example; no votes are collected.

STORIES WITH PURPOSE

Great stories travel
beyond email.

Our founder Justin has worked with trusts, sanctuaries, charities and membership organisations. His work with Charity Bank brought the stories of its clients to life, through email and documentary video.

**Joseph Kelly** · Charity Bank
On work with Justin, founder of You, Again

Watch the Charity Bank film on YouTube

An example of how we can take a story further. Documentary video is additional scope, quoted separately from the email programme.

20%+

Our engagement improvement target.

ATTENTION THAT MEANS SOMETHING

More connection.
More participation.

We aim to improve email engagement by at least 20% from your starting baseline. We agree the measures with you, then test, learn and build on what your audience responds to.

Opens & click-throughsReplies & participationList growth & retention

A programme target, not a guaranteed result. We report the agreed engagement measures individually, with list growth and retention alongside them.

FIND YOUR IDEA. KEEP IT GOING.

A programme
with personality.

Built around your organisation.
Delivered with your team.

Find your story.

Programme development

First, we discover what your email should actually be: the distinctive editorial idea that makes every instalment feel like you.

Interviews with your team and a small number of members or supporters
Audience, stories, calendar and communications audit
Your editorial idea, voice, recurring formats and content pillars
Cadence and segmentation approach
Design, reusable templates and initial programme
Starting baseline and measurement framework

£3,000

A one-off investment in the idea and foundations.

Keep it unfolding.

Your ongoing email programme

A creative partner to find the stories, plan the next chapters and keep your audience involved throughout the year.

At least four meaningful emails each month
Monthly editorial meeting and forward planning
Story identification around your organisation’s calendar
Copywriting, design and email build
Scheduling, testing and optimisation
Reporting that connects activity to your objectives

From £1,250/month

Larger programmes typically £1,500–£2,500+ per month, depending on scope.

SMALL CHANGE. MEANINGFUL VALUE.

What difference
could just 2.5%
make?

Keeping a few more members can make a meaningful difference to your organisation’s annual income.

Start with a conservative 2.5% scenario.
Our ambition? 5% and beyond.

Explore the potential using your own numbers. These are scenarios and ambitions, not promised results.

THE HUMAN BEHIND THE EMAIL

Oh, hi. I’m Justin.

I’m Justin Tagg, founder of you, again. I’ve worked in email marketing for over a decade and as a brand storytelling consultant with Visa, the Premier League, FIFA and hundreds of startups.

At you, again, I oversee a hand-picked team of freelancers. Together, we find the stories and create the email programmes that bring your organisation closer to the people who have chosen to care about it.

YOUR NEXT CHAPTER STARTS HERE.

Make them feel
part of it.

Let’s find out what your email could become.

Keep more of
your members.

Give them a reason
to keep caring.