FOR BRAND-NEW ECOMMERCE STORES
Turning strangers into neighbours.
Day One gives your new store the email foundations to turn first-time buyers into regulars.
YOUR BRAND. YOUR VOICE.
Proven email principles. Creative strategy and community building shaped around your brand, your customers and your voice.
For ambitious new stores that want to get things right from the start.
WHY YOU, AGAIN?
Think of email as your store’s plumbing: a connected system that spots the gaps where customers drift away, and gives them a reason to return.
Grow an engaged list and lasting relationships. Each new customer adds to the audience you can bring back.
Welcome, follow-up and win-back emails keep the journey moving, long after the first purchase.
Distinctive creative earns attention. Useful content builds connection. We measure progress in repeat purchases and revenue.
More regulars. More recurring revenue. A healthier business.
SMALL BEGINNINGS. PROPER FOUNDATIONS.
Get the basics working.
Then keep the conversation going.
The essentials for a brand-new store, set up with your brand and voice at the centre.
A creative partner to keep your email consistent, useful and worth opening as your store grows.
THE WORK
In 2021, Coffee Connection sent an email every few weeks, with no consistent creative identity. We segmented the list, then built a playful, recognisable campaign strategy that gave people more reasons to return.
The difference: Relevant audiences, a stronger visual voice and emails customers can enjoy between orders.
“Before you, again, email was sporadic and wasn’t making us much money. Now we have a cohesive, playful strategy. Customers regularly tell us they genuinely enjoy our emails.”
We acquired Guernsey Flowers and changed its email from frequent discounts to founder-led stories, thoughtful segmentation and a distinctive creative identity.
The Valentine’s example: Premium product storytelling, urgency and clear calls to shop, without discounting. Store sales for Valentine’s 2026 rose 50% versus 2025 across the full campaign.
See the full Valentine’s emailOur store’s figures. The 50% uplift is store-wide and reflects the full campaign, not this email alone.Your brand has its own way of being remembered. Let’s make email part of it.
THE HUMAN BEHIND THE EMAIL
I’m Justin Tagg, founder of you, again. I’ve worked in email marketing for over a decade and as a brand storytelling consultant with Visa, the Premier League, FIFA and hundreds of startups.
At you, again, I oversee a hand-picked team of freelancers. Together, we build email strategy and creative that feels true to your brand — and gives customers a reason to come back.
NICE TO SEE YOU, AGAIN.
Let’s start something they’ll want to come back to.