Bringing in new customers but not keeping enough? We build the email system that brings them back.
52.5%
Average open rate across all clients
$50m
Tracked email sales as an agency
10 years
Email marketing experience
Trusted by growing brands and global organisations.
OUTSTANDING STORES DESERVE OUTSTANDING EMAIL.
Make the next order happen.
Paid ads bring people to your store. We create emails that bring them back.
Earn their attention.Look unmistakably like you.
Build the relationship.Give them a reason to stay interested.
Create regulars.Turn one purchase into the next.
YOUR ONGOING EMAIL PARTNER
That’s email taken care of.
There’s a particular relief in knowing something important is in good hands. The next campaign is planned. The copy sounds like you. Someone is checking what’s working and making it better.
You can get on with your day knowing your customers are still hearing from you.
A little from you. A lot off your plate.
You keep us close to the business.
Share what’s coming up, what customers are asking and what matters this month. Review the plan and creative so it stays true to your brand.
We take it from there.
Planning, writing, design, building and scheduling. We look after the campaigns, improve your flows and keep an eye on performance.
You know where things stand.
A clear view of what’s going out, what we’re learning and what we’re doing next. You stay involved without having to manage every send.
THE WORK
Proof in the inbox.
CASE STUDY 01 / COFFEE CONNECTION
Make the emails worth opening.
In 2021, Coffee Connection sent an email every few weeks, with no consistent creative identity. We segmented the list, then built a playful, recognisable campaign strategy that gave people more reasons to return.
20% → 50%Opens in 3 months
2× each yearEmail-attributed revenue, 2021–2026*
The difference: Relevant audiences, a stronger visual voice and emails customers can enjoy between orders.
“With Justin’s help, our customer retention rate has grown from 20% to over 45%, and our email open rates are consistently above 50%. He’s clear, strategic and easy to work with.”
Holly Young · AdRamen On working with Justin at You, Again
See the full recipe email*Client-reported figures. Email attribution is a platform measure; other activity may also influence sales.
CASE STUDY 02 / GUERNSEY FLOWERS · OUR OWN STORE
Stay in mind until they need flowers.
We acquired Guernsey Flowers and changed its email from frequent discounts to founder-led stories, thoughtful segmentation and a distinctive creative identity.
23% → 56%Opens in 3 months
30% → 48%Returning customers in 9 months
47%Revenue attributed to email
1% / monthCurrent list growth
The Valentine’s example: Premium product storytelling, urgency and clear calls to shop, without discounting. Store sales for Valentine’s 2026 rose 50% versus 2025 across the full campaign.
See the full Valentine’s emailOur store’s figures. The 50% uplift is store-wide and reflects the full campaign, not this email alone.
Your brand has its own way of being remembered. Let’s make email part of it.
FROM THE DASHBOARD
Good emails. Real results.
Two snapshots of email at work. Client names kept private.
FAST GROWING GIFTING COMPANY
↑35% email revenue, year on year.
£50,287 in email-attributed revenue — 33.87% of total store revenue.
1 February–16 March 2026 Compared with the same period the previous year.
We keep your email working month after month, building relationships that lead to the next purchase.
Up to 3 emails per week, depending on design complexity
Monthly campaign strategy & planning
Copywriting, design & campaign production
Flow optimisation & segmentation
Testing, performance checks & reporting
Regular creative refreshes
From £1,500/month
AUDIT.
Find what’s holding you back.
For ecommerce stores making over US$100k a month. Find the gaps between the first purchase and the next.
Review of signup, welcome & lifecycle flows
Campaign, segmentation & retention assessment
Creative strategy & community building
Your you, again Score and prioritised recommendations
Clear, prioritised recommendations
Free for qualifying stores
YOUR FREE YOU, AGAIN AUDIT
More customers. More regulars.
Making over US$100k/month? We review your signup, welcome and lifecycle flows, campaigns, segmentation, creative strategy and community building. You get a you, again Score and a clear set of priorities for keeping more customers coming back.
Creative strategy
Storytelling, design and campaign ideas that sound like your brand — and make the next email worth opening.
Community building
Replies, customer contributions and useful content that turn an audience into a community.
Most stores start at 50 or below. Our aim is to take every store we work with above 80/100.
Tracked alongside open rates, email revenue, repeat purchases and customer lifetime value.
You've got the beginnings of a relationship. Let's make it a good one.
OUR AIM FOR YOUR STOREAbove 80/100
Illustrative programme and score. Your audit establishes your starting point.
THE HUMAN BEHIND THE EMAIL
Oh, hi. I’m Justin.
I’m Justin Tagg, founder of you, again. I’ve worked in email marketing for over a decade and as a brand storytelling consultant with Visa, the Premier League, FIFA and hundreds of startups.
At you, again, I oversee a hand-picked team of freelancers. Together, we build email strategy and creative that feels true to your brand — and gives customers a reason to come back.
NICE TO SEE YOU, AGAIN.
Don’t be a stranger.
You’ve done the work to win the customer. Let’s give them a reason to stay.
